Etam underwear

From time immemorial, beautiful underwear has been the subject of passion for the female population of the planet, because it is with its help that it is so easy to break men's hearts and feel desired. The Etam brand is truly a pioneer in this rather piquant area, because the date of its foundation is considered to be the distant 1916, and the country that gave birth to the legendary fashion brand was, no matter how trite, France. At the beginning of the twentieth century, it was considered the norm to have only two sets of the simplest underwear: black and white, suitable for all outfits. If a lady had countless bodices and underpants in her chests of drawers, then she could be considered at least a little out of her mind. Etam managed to completely turn this opinion around.

In the collections of the brand, one could find multi-colored sets, and their own designers came up with new lingerie solutions. Until the end of the 50s, the brand led a rather modest existence, selling products exclusively within France, but soon the situation changed radically. Exhausted by a series of wars, people returned to the usual peaceful course of life, and of course, they wanted something new and bright, in absolutely all spheres of life. Women again paid attention to their appearance, and men to women. It was during this time period that the general public began to discover Etam.

At first, only a rich assortment brought popularity to the underwear brand, but then the company relied on innovations in design. It was they who first began to produce underwear and sleeping suits made of cotton and jersey, and also developed the technology for sewing seamless underwear. Thanks to these inventions, the company has reached the global level, where to this day it is a fairly large monopoly. Pajama suits and negligees attract with their coziness and sexy design, turning more and more people into fans of the brand.

Interestingly, from 2009 to this day, Etam has been represented by the Russian super model Natalia Vodianova. According to the representatives of the brand, it is her classic beauty that embodies simple sexuality, which is the conceptual filling of the brand. Laconic tones, expensive lace and erotic design, emphasizing all feminine charms in a favorable light, look very organic on the model. The participation of a compatriot in an advertising campaign confirmed the influence of the brand on the Russian market and increased the number of admirers.

It is worth noting some advantages in the features of tailoring linen that make it so comfortable.

• Pronounced Push-up effect, creating a feeling of natural breast volume. It is achieved with the help of special pads, embroidered down the cups of the bodice and adapting to the specifics of the chest.
• High-quality natural materials that do not lose their presentation even after a while.
• The elastic in the panty is hidden under a thin layer of fabric, which contributes to a more comfortable fit and fit.
• High-quality lace, not spreading while wearing.
• It is possible to refasten the straps in a position that you like specifically.

The most chic and sought-after line of lingerie are remakes of collections of the last century. High waist, thin lace, corset cut and garters send us back to the middle of the last century and guarantee a stunning result on your body.

In addition, Etam also releases home line and swimwear. The latter are made both in a classic style and in a non-standard design, with the addition of fittings. Bright colors and intricate patterns adorn many beachwear, and how they emphasize the figure!

Clothing for home entertainment. In such clothes, even at home it is easy to feel like a queen.

Sleepwear also worthy of note. The same sexy design of the brand is traced in this line, as well as incredibly soft and comfortable materials.

Special ruler for pregnant women allows you to provide yourself with everything you need, in such an important period. Underwear, pajamas, gowns and bandages are created taking into account all the anatomical nuances of girls and women in the position and postpartum period.

At the moment, Etam has about 2000 stores worldwide, more than a century of history and bases its collections for girls and women from 20 to 40 years old. In this lingerie, every female person will certainly feel luxurious and desirable.